Why Crust Pizza ?

Because Costa is a ciclismo cyclist ....

About Crust Pizza

A Crust is born… In 2001 Costa Anastasiadis & Michael Logos identified a hole in the Australian pizza market. The industry was made up of either the big chains, which focused on fast delivery with mediocre products and limited choice, and the independent operators who offered high quality products, but with limited, or no delivery service.

Costa & Michael took the best of both worlds and created a niche in the market place, since day one the response was phenomenal, revolutionising the perception of pizza delivery. Since then our stores have become market leaders in delivery of gourmet pizza within their local areas.

We have created a point of differentiation between ourselves and our competitors. Our focus has always been on delivering across four key areas:

• Health:   offering customers a healthier fast food alterntive

• Freshness:   using only the freshest ingredients

• Quality:   providing a consistently high quality product

• Efficiency:   delivering thei products quickly and efficiently.

We have been working actively last year at increasing our profiling and brand awareness and since February 2008 Crust has achevied many milestones and awards. We were placed 8th in BRW's annual Fast Franchise list based on outlet growth and 14th based on revenue growth. 

We were also awarded an Encouragement Award at the National Retailers Rewards for Excellence, a finalist at the Australian Retail Awards and came 16th on the Smartcompany.com.au Smart 50 Companies list. 

Also Crust was listed as a finalist in two categories at the BRW Private Business Awards and recently became a finalist in the My Business magazine awards for Best Retailer.

As everyone knows our crowning achievement was becoming the first and only pizza brand to earn the Heart Foundation Tick of Approval during 2008. Crust finally earned the Tick of Approval on 6 new pizzas which were launched on the 12th of February 2008.